Imagine you have just finished a 10k run and you realized that you just had a personal best. Suddenly a pop-up window appears in your mobile with the following message: “Adidas congratulates you for your achievement and offers you the Ultra boost shoes with 30% discount!”
Every day more than 30 million people worldwide are using these types of health and fitness apps however, the revenues collected by them are very small due to their freemium based model. This is where HappyFiit steps in. HappyFiit identifies personal achievements and matches them with offers from well-known brands and retailers. The user will receive the offer through the fitness app and a portion of the generated revenue is shared between HappyFiit and the mobile application.