mermix is an innovative and disruptive service that will connect farmers and professional machinery contractors through a participatory online application in order to improve the efficiency of using machinery. mermix will allow farmers to access new “state of the art” machinery, as well as share and exploit their machinery, and professional contractors to promote and manage them. Both web and mobile versions of mermix will be developed. The revenue streams of mermix will rely on a fee-based model for each machinery sharing (transaction) done and on a subscription model for the professionals that would like to build their online space (microsite) to promote and manage their fleet.