Pericles is a crowdsourcing platform in Facebook (Facebook web app) in which the users can express their opinion, share their ideas, vote between different ideas and discuss with one another on topics that the client (organization) asks. With Pericles, people feel closer to organization. The communication between organizations and the people is improved and as a result it empowers the Brand Name of the organization. It takes advantage of the “word of mouth” marketing and the feedback that is generated by engaging people and making them participants to its topics. The goal is the engagement of people, not just the buzz.