The Thita project concept comes from the Greek letter “Θ” which, in ancient Greece, depicts God, the holy and the mystery. The project aims at developing the necessary manufacturing infrastructures and synergies, as well as marketing and distribution channels, in order to offer in the European and Global market, organic Greek herbs for teas in premium luxury product packaging, in individual tea bags, with non-grinded herbs, providing a holistic experience/procedure of serving & drinking tea. In Greek mythology Hemera was the personification of day and one of the Greek primordial deities. She is the goddess of daytime and, according to Hesiod, the daughter of Erebus and Nyx, the goddess of night. The company will introduce its products to those seeking high quality tea beverages. The products will be available for ages 18 to75, for those who love Greece and admire Greek products, those loving herbal teas and their effective properties in human health (physical & mental, relaxing, anti-oxidant, vitamins etc.), those seeking qualitative presents, the HORECA market in Europe, Asia, Australia and the local market well. The team has already established networks with producers, collect, manufacture and distribute herbal teas and blends, based on their health benefits deriving from clinical researches regarding their properties for the human body and mind. Thus, since drinking tea has always been a mental procedure, the company will promote the Greek tradition & recipes coming from the Ancient Greek culture, through new products, events and trainings throughout Europe in the beginning and later on worldwide. The herbals will be selected carefully, in full blossom and offered like this, in “full pieces”, reminding its initial status in the mountains, in a ready to use pyramid tea bag so that the consumer can see the product and recognize its quality.
the thita project SOCIAL